Search Engine Optimization (SEO) has long been considered one of the greatest mysteries in internet marketing. On one hand it is super important to have a great looking website laced with strategic call-to-action areas but what good is it if your target clientele can’t find it on Google (leading search engine)? Most people think you need to have a special inside contact at Google or be paying an extraordinary amount of money to them to be in the front page of results.

This is where the importance of SEO (Search Engine Optimization) plays a vital role in an online marketing strategy. SEO is essentially a way of giving the search engines specific instructions in the effort of building trust and favoritism over other websites discussing the same topics. There are a multitude of ways to build an Optimized strategy for your online business such as:

•website formatting/structure

•written content (on-page SEO)

•link building (off-page SEO)

•local business maps

•business directory listings

•business reviews

•reputation management

•video

•images

•blogs

•social media management

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