About Us

#directive is located in Temecula, California—a local hub for action sports, vineyards, and startups—and is deeply rooted in the small city’s budding professional scene. We are passionate about building cutting-edge, mobile-friendly websites that capture attention and increase your conversion rates. We know what it takes to transform an idea from a concept into reality and how to drive that idea forward both on and offline. We are constantly learning to stay on the cutting edge of technology and ensure a user-friendly experience on every website we build.

At #directive, we help you clearly define your goals and expectations from the start to formulate a customized plan that’s best for you. We take the time to truly understand your business and your needs in order to guide you every step along the way to helping your business reach its full potential.

#directive is not just about building beautiful websites and forgetting about them. We understand that websites are alive, and that the launch of your new website is just the start of your journey. Through proper website design, complete technology integration, and proactive efforts, we are dedicated to helping you grow your business and achieve your goals. We also offer content creation and social media engagement services to help you continue your journey toward success after your website’s initial launch.

With more than 10 years of experience and 5-star client reviews, our business’s reputation speaks for itself. Our clients’ only common regret is that they didn’t find us sooner. We look forward to helping your business take #directive.

Our small yet incredible team…

Brandon Roberts

Brandon Roberts


With over 15 years of experience in business development, Brandon specializes in bringing life to new ideas with creative online growth strategies.

Over the last ten years he has worked with iconic brands such as Oakley, The Man Handle, Vention, and TedxTemecula and several X-Games Gold medalists from around the world. As a former professional motocrosser himself and a world traveler,

Brandon has a unique perspective on marketing and business development. When he’s not working you will find him at the beach or at the motocross track.

Shaylie Mackenzie

Shaylie Mackenzie


Shaylie is a professional writer with over six years of experience writing SEO-optimized content for websites, blogs, and online magazines.

Shaylie’s writing skills are very versatile. She enjoys the challenge of researching and learning about new things to produce original, quality content on topics that were previously unfamiliar to her.

In her free time, Shaylie loves to read and write fiction. Shaylie currently lives in Isla Vista, California and attends UC Santa Barbara as a psychology major.

Michael Karam

Michael Karam

"Sales Consultant"

Over 20 years of experience in Customer Service skills. Michael has worked as a professional designer in the home improvement industry as well as an IT Consultant for some of the biggest names in the industry including Apple, Inc.

Michael has an amazing attention to detail and a passion for creativity. When he’s not turning screws or planning your dream home you’ll find him behind the keys of a piano or strumming his guitar. He also has a love for the outdoors hitting the trails on his mountain bike, camping or hiking.

As our Sales Consultant His diverse expertise will help you connect with the #directive team and drive your business as far as it will go.

William King

William King

"SEO Specialist"

Tyler joined the #directive team in 2018. With 13+ years experience in online sales/marketing Tyler has been a solid player with startups as well as some the largest internet marketing companies in Elective Healthcare.

A former professional Motocross racer, himself, he holds the same competitive edge as Brandon Roberts in managing your project’s successful delivery. His experience and appreciation in high-quality website building, advanced SEO techniques, social media, blogs, online directories, video, reputation management, Google Maps/My Business listings make him a perfect fit for the #directive culture.

Let's Create Something Together

As a full-service web marketing company we bring more than 25 years of combined experience in working with the likes of Einstein Industries, Oakley, Social Doctor, Ed Zuckerberg, Twitch, Mike Metzger, Ronnie Renner, and many more. So whether you're a professional athlete, a musician, or an entrepreneur, #directive is the best choice. Our sole focus has continued to be on assessing our individual client’s needs and goals when putting together a strategy for success. 

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